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Wave, a music metaverse company, announced that it is launching its first non-fungible token (NFT) collection with artist Teflon Sega.
Wave has enabled musicians to host virtual concerts online for musicians like Justin Bieber and The Weeknd. These interactive experiences began during the pandemic when artists couldn’t perform in person, but now they’re becoming part of a regular way for musicians to reach audiences, said Wave CEO Adam Arrigo.
And NFTs are a new way for artists to experiment with their fans and create new revenue streams, he said. To shape the NFTs, Wave worked on OneOf, the Quincy Jones powered NFT platform built specifically for the music community. OneOf has collaborated with the Grammy Awards, Doja Cat, The Game, The Breakfast Club and more.
“This is our first drop we’re doing with an artist that we’ve actually done multiple shows with, and we thought this was a really fitting way to start in this space,” Arrigo said. “Teflon Sega is actually an avatar-based artist. And he actually makes a lot of his living just selling NFTs like virtual goods. We really see Teflon Sega as the future of artists and how they could make money in new ways.”
Wave and OneOf are collaborating to bring out a fan edition of NFT for Metaverse-born artist and producer Teflon Sega. The drop comes with Teflon Sega’s follow-up performance, Dimensions Vol. 2. The live musical experience takes place on Wave. You can watch it on May 12th at 6pm Pacific Time. According to Arrigo, OneOf’s technology has proven itself.
While game developers and hardcore gamers in the West have spoken out against NFTs, musicians have been more adventurous.
“Musicians are very open to experimenting with new technology and finding new ways to make money, because the musicians who embrace new technology and figure out how to use it are the ones who are often rewarded,” Arrigo said . “This gives you the freedom to express yourself through your virtual identity. And I find it interesting that Web 3 uses anonymity by default.”
Wave first teamed up with Teflon on March 16, 2022 for its first-ever live performance in the Metaverse in a performance called Dimensions Vol. 1, which offered a new and immersive experience where fans would also interact with Teflon and share of the show in real time.
The Teflon Sega NFT commemorates this event and is providing a one-of-a-kind fan edition concert poster to gift all attendees of the first show.
“Teflon couldn’t be a more perfect partner just because, in a way, it represents the future of how artists will make money in the Web 3 space,” Arrigo said.
Teflon’s second wave show, Dimension Vol. 2 will offer audiences more opportunities to engage with Teflon and will also contain many surprises for fans.
Wave’s mission is to bring people together through virtual entertainment. Wave combines live music, gaming and broadcast technology to transform the virtual live music experience – giving fans a futuristic glimpse of what will be possible with the Metaverse.
Through real-time motion capture and gaming graphics, artists are transformed into a digital avatar and perform a full live show in their own virtual universe. Wave’s technology also allows fans to interact live with their favorite artists and help shape the concert action.
Waves streams live worldwide on wave.watch and across popular social and gaming platforms including YouTube, Twitter, Twitch, TikTok, Facebook and Roblox. To date Waves has been attended by millions of fans worldwide and the company has hosted more than 50 Waves for a range of pop stars, DJs and artists including Justin Bieber, The Weeknd, John Legend, Dillon Francis, Pentakill, Alison Wonderland, Tinashe, Imogen Heap, REZZ, Galantis, Jean-Michel Jarre and Lindsey Stirling.
“Wave has a proven platform for people to engage with these 3D metaverse entertainment experiences, and as such we are looking at ways to not only generate revenue within the platform, but to help artists make money themselves by playing go on tour virtually,” said Arrigo. “We think virtual goods are obviously a powerful way to do that.”
While game developers and hardcore gamers in the West have spoken out against NFTs, musicians have been more adventurous.
“Musicians are very open to experimenting with new technology and finding new ways to make money, because the musicians who embrace new technology and figure out how to use it are the ones who are often rewarded,” Arrigo said . “This gives you the freedom to express yourself through your virtual identity. And I find it interesting that Web 3 uses anonymity by default.”
Wave now has more than 70 full-time employees.
Musicians can also create experiences that go beyond just music.
“When you go to a concert at the Metaverse, a lot of the experience is the visual and digital art that you experience,” Arrigo said. “When you look at these immersive virtual installations, it’s like VJs are creating digital art on the fly. It’s a bit like Burning Man.”
Regarding NFTs, Arrigo said, “I really think it’s going to impact the business model for concerts because it’s changing the format of concerts. People are going to want to own a piece of the metaverse and it’s changing the way content is experienced and it’s changing the content itself.”
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