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Headquartered in Amman, Jordan, Tamatem Games is a leading publisher in the MENA (Middle East and North Africa) region. Notably, the company is responsible for publishing over 50 games including VIP Baloot, Fashion Queen and Clash of Clans. Their titles have reached over 150 million downloads.
Recently, MSA Novo, a subsidiary of MSA Capital that operates in emerging markets, invested $5 million in Tamatem Games. The Beijing-based investment firm has been very active in the MENA region in recent years. They now have a portfolio of 35 companies in the Middle East and Sub-Saharan Africa.
“Emerging markets are witnessing the explosive growth of mobile gaming just as we have witnessed in China,” said Ben Harburg, Managing Partner of MSA Novo. “Tamatem has positioned itself as the leading games development and distribution platform in the Middle East, a region with some of the most compelling user characteristics in the world, specifically average revenue per user and daily time spent online.”
Tamatem Games expands its horizons
In addition to the investment, the companies are now strategic partners with a common goal – expansion into the Chinese market. This means that not only do they bring their games to China, but they also bring some back.
“MSA has a deep connection to the Chinese gaming ecosystem and global developers,” continued Harburg. “We will work with Tamatem to forge strategic partnerships with gaming majors to accelerate the company’s development efforts and attract top franchises to the region for localization and optimization. We are proud to partner with one of the leading technology companies in Jordan as we strive to provide global best practices and connectivity to accelerate the development of the local entrepreneurial ecosystem.”
Tamatem Games plans to expand into this role and will double its 120-person workforce over the next year. The company views the relationship with MSA Novo as a major step in expanding its portfolio and entering new markets.
“We are very excited about the partnership with MSA Novo. This partnership is a great testament to the tremendous potential of the MENA mobile games market,” said Hussan Hammo, CEO and Founder of Tamatem Games. “We look forward to expanding the ever-expanding mobile gaming ecosystem and taking it to the next level.”
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