As the Great Resignation evolves into the Great Reshuffle, companies continue to compete for the best talent around the world. The battle for talent is particularly fierce for the skills of digital builders — the developers and digital marketers tasked with creating digital experiences for customers and other end users.
Contentful’s survey found that the technology a company uses is essential to attracting and retaining top talent and enabling that talent to meet and exceed company goals. The results showed that a staggering 85% of digital builders said they would quit or consider quitting a job because of their dissatisfaction with their software and tools.
Additionally, nearly two-thirds (65%) of respondents said the software and tools their company has made available to them directly reflect their appreciation as an employee. Another two-thirds (66%) of digital builders also said the software they use “strongly” influences their job satisfaction.
Surprisingly, many of those surveyed felt their companies weren’t providing them with the right tools for their jobs. Over three-quarters (78%) of digital builders believed their organization must adopt new technologies to achieve business goals.
As workforces become increasingly dispersed, traditional office perks like ping-pong tables or free lunches aren’t enough for in-demand workers. Employees simply want the best tools to get their jobs done.
The report’s findings are based on a survey of 439 digital builders (231 developers and 208 digital marketers) conducted in March 2022 in the United States.
Read Contentful’s full report.
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