Report: 56% of IT leaders say data streaming leads to increased revenue

A new report from Confluent outlines the benefits, challenges, and opportunities of real-time, enterprise-level data streams from the perspective of technology leaders around the world. The report shows how data streams can ultimately play a role in the success organizations are achieving now and in the future.

One of the key findings of the report was the correlation between data streaming and the bottom line. The report found that while the majority of executives have access to some level of real-time data streams (97%), those with widespread access (66%) have a major advantage. More than half of this group (56%) reported higher or much higher revenue growth than their competitors.

Of course, customer satisfaction is an important indicator of sales. The report found that three out of four companies say they would lose customers if they didn’t have access to insights from real-time data streams. At a time when consumers expect interactions to be personalized and instantly available across channels, brands rely on real-time data to improve customer satisfaction.

While there’s a clear correlation between real-time data streams of happy customers and revenue, reaping the benefits of data on the move isn’t so easy. The report found that many organizations lack the architecture to integrate and capitalize on information from diverse sources. In fact, 60% of respondents said difficulty integrating multiple data sources was the biggest barrier to accessing more real-time data.

The report is based on a 15-minute blind survey (conducted January-March 2022) of 1,950 IT and engineering executives in the United States, United Kingdom, France, Germany, Australia and Singapore. All respondents were full-time employees in companies with more than 500 employees.

Read Confluent’s full report.