HyperX is collaborating with streamer FaZeSwagg for its gaming swag

HyperX has partnered with top content creator and streamer FaZeSwagg. The creator will serve as a brand ambassador for HyperX Gaming Gear.

HyperX is HP’s gaming peripherals division and a brand leader in gaming and esports. It’s trying to gain a cachet in gaming by signing Kris “FaZe Swagg” Lamberson.

FaZeSwagg, a popular Warzone player known for his Call of Duty content and tutorials on YouTube and Twitch, has joined the HyperX family as the newest brand ambassador. Therefore, FaZeSwagg will use HyperX headsets and microphones when streaming and gaming, and will engage in marketing and social activities with HyperX.

“As an outlet for me through high school and then as my passion through college, I never thought gaming would have gotten me to where I am today – and I’m immensely grateful,” faZeSwagg said in a statement. “The gaming community has changed a lot over the past few years and I’ve personally seen efforts for the better when it comes to unrepresented groups. It’s becoming a place for ‘all gamers’ and I’m proud to partner with companies like HyperX to help drive this initiative forward.”

From an outlet to a passion to a successful career, FaZeSwagg uploaded his first Call of Duty Black Ops 2 video in July 2013. After a shoulder injury in college, he became a full-time player and is now one of the most popular streamers and content creators with more than five million followers across all social platforms including Twitch, YouTube, Instagram and Twitter.

FaZe Swagg joined FaZe Clan in 2020 as the first black member and joined five other FaZe Clan members on the first cover of Sports Illustrated to showcase a gaming organization. FaZeSwagg was also an honoree of the 2021-2022 Forbes 30 under 30 Games list and the AFROTECH Future 50 list.

“As a beacon for others pursuing careers in streaming and gaming, we’re excited to welcome FaZe Swagg to the HyperX family,” said Khoi Nguyen, influencer marketing manager at HyperX, in a statement. “His love for the community is evident in his content, and we look forward to seeing more HyperX gaming devices emerge that offer him award-winning sound and comfort while he’s in-game and interacting with fans.”

Given FaZe Swagg’s status as one of the most watched streamers and highly visible Black players, he is a passionate advocate for diversity, equity and inclusion and regularly participates in initiatives encouraging other Black players to join the space and follow their ambitions, no matter what background they might have.

As a HyperX Brand Ambassador, FaZe Swagg joins a number of internationally recognized talents including social influencer Bella Poarch, soccer player JuJu Smith-Schuster, basketball players Gordon Hayward and Aeriel Powers, tennis player Daniil Medvedev, international soccer player Dele Alli, professional racing driver Sage Karam, skateboarder Minna Stess and 25+ global streamers and influencers in the HyperX family.