Briya wants to reshape health research with blockchain

The exchange of information enables industry leaders in all sectors to efficiently access and manage data. In order for companies to take advantage of the limitless possibilities of data, they must invest in the construction of their data networks. Today, companies are creating and consuming data at a rate that Statista predicts will reach 180 zettabytes by 2025.

Unfortunately, some challenges are preventing companies from embracing the data economy. Categorizing data is difficult, especially for organizations that don’t understand how to do it. The costs for data exchange are also enormous.

In healthcare, data helps doctors, nurses, and other healthcare professionals deliver excellent patient care. Healthcare researchers can apply new knowledge to drug discovery and development, and offer terminally ill patients a chance of full recovery.

Briya, an Israel-based company that offers a data exchange solution, believes its technology can make a difference. The company’s CEO and co-founder, David Lazerson, noted in a press release that Briya’s blockchain-based solution could potentially reduce the healthcare data sharing problem.

A decentralized architecture for healthcare data

As more healthcare providers and researchers apply new technological approaches to improve patient care and cure chronic diseases, there is a burning desire for a near-perfect data exchange platform. Briya joins the race for health data – the merger of Stealth with new $5.5 million funding. The company wants to build a permanent data network for the healthcare industry – an industry that one Briya consultant, Fabio Lievano, describes as “siloed, inefficient and ineffective”.

Data sharing is one of today’s most compelling trends across the enterprise, and a Gartner report advises industry players to consider adopting a culture of data sharing for improved business outcomes. The report goes on to show that organizations risking data sharing are likely to outperform their competitors by 2023.

Leveraging a dedicated decentralized architecture that is fast and easy to use, Lazerson says Briya’s solution provides rapid standardization of Healthcare Interoperability Resources (FHIR) compliant with HIPAA, GDPR and Data Use Agreement (DUA) protocols . He also said his technology will seek to encourage collaboration between pharmaceutical companies, life sciences institutions and researchers.

Investing in health information sharing

Deploying new technologies may be challenging, but their results often outweigh the negatives, according to Lazerson, who added that enabling open collaboration across a broad network of healthcare professionals encourages interoperability and a sense of community.

A typical health information exchange (HIE) platform allows healthcare providers to access and share patient medical histories. For patients being prepared for transfer to an institution, HIE ensures they receive the same (or better) quality of care. A standard HIE system also improves the visiting experience and patient satisfaction.

Adoption of HIE systems such as those offered by Briya requires patient data to be stored in a secure database. Subscribers can access the data through a digital channel. While this does not eliminate medication errors, it reduces them, supports data efficiency, secures important information and helps healthcare workers better monitor patient health.

Blockchain for healthcare

Briya claims that its product can meet the needs of healthcare institutions by using cutting-edge technology for quick access to data, allowing doctors to see a patient’s detailed medical history and administer the right treatment.

Product features on the company’s website include active re-ID prevention, up-to-date data and more. According to Briya co-founder Guy Tish, Briya works exclusively with data and is committed to de-identifying data while ensuring data accuracy and reliability. The company also employs fraud detection algorithms that detect dubious requests and prevent re-identification efforts.

A core part of Briya’s decentralized structure is using third-party servers to pull data directly from the source and send it non-stop — a feature Briya says ensures data never leaves its intended location.

More about Briya

Briya positions itself as an emerging data exchange solution provider that is “reaching the holy grail of data.” Co-founded by Lazerson and Tish in 2021, the company is focused on providing healthcare professionals with the right online repository for patient data.

Briya’s founders insist their solution is the best choice in terms of security, 10x faster, FHIR compliant and affordable. The company believes its platform encourages teamwork among many healthcare providers through a recipe for data sharing. Briya’s most recent funding was led by Amiti Ventures and Insight Partners.